Christian Desilets, Faculty of Communication and Innovation, Universite Laval
Archives and Canada's Business History
"The Exploitation of Advertising Records and Archives in a Collaborative Model."
This presentation outlines an advertising archive project currently being conducted at Laval University under the direction of Professors Christian Desîlets and Martine Cardin. They develop an open marketing approach of records and archives management promoting a collaborative effort incorporating user-based design, aimed at providing access to a larger scope of the marketing communication industry archives.
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